Public administration services are a form of public service that must be provided based on the principles of Good Governance. To improve the quality of administrative services, the Department of Population and Civil Registration of Samarinda City introduced the Wadai Berlapis Manis service innovation, which allows residents to manage population documents through village offices without having to visit the Department directly. However, its implementation still faces obstacles, including uneven information dissemination, low public awareness, and limited service coverage. This study aims to analyze the implementation of Good Governance principles in this service. The results show that the implementation has been fairly well executed, with the accountability principle applied through supervision and complaint handling mechanisms, effectiveness and efficiency demonstrated by easy access that saves time and costs, participation realized through socialization efforts, and transparency provided through clear procedural information. Nevertheless, the implementation has not been fully optimal due to ongoing challenges such as low public understanding, uneven information distribution, and limited service reach. Enhanced socialization, strengthening of information technology infrastructure, and expansion of service coverage are needed to support the optimal application of Good Governance.
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