<![CDATA[The transformation of digital religious communication necessitates reconstructing Muhammadiyah’s cultural da‘wah as an educational ecosystem for religious moderation. This study aims to formulate a conceptual framework for cultural da‘wah that integrates religious values, cultural identity, digital literacy, and social participation. It employs a library research method with qualitative content analysis of academic literature, Muhammadiyah documents, and studies on cultural da‘wah, religious moderation, Islamic education, digital religion, and digital communication, particularly those published within the past seven years. The findings indicate that cultural da‘wah has significant pedagogical potential through cultural negotiation, role modeling, social participation, and institutional education. However, previous studies have tended to treat cultural da‘wah, religious moderation, education, and digital da‘wah as separate domains. This study proposes an ecosystem reconstruction framework comprising cultural recognition, dialogical religious literacy, critical digital literacy, transformative pedagogy, inclusive social praxis, and institutional strengthening. The framework contributes theoretically to integrating cultural da‘wah and religious moderation education while providing a practical foundation for developing adaptive, dialogical, and socially transformative religious education within Muhammadiyah institutions.]]>
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