Pemberdayaan Kewirausahaan Anak Panti Asuhan Nurul Iman melalui Kerajinan dan Pemasaran Digital untuk Kemandirian Ekonomi

Siska Nataria (Universitas Tannjungpura)
Giriati Giriati (Universitas Tanjungpura)
Ihya Nurcahya (Universitas Tanjungpura)
Michelle Natasya Wulandari (Universitas Tanjungpura)
Feby Julianda (Universitas Tanjungpura)
Victoria Andini (Universitas Tanjungpura)

Jurnal Pengabdian Kepada Masyarakat Indonesia
Vol. 6 No. 2 (2026): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)

The children at Nurul Iman Orphanage have creative potential that can be developed into economically valuable skills, but they still require assistance in strengthening their entrepreneurial abilities and utilizing digital media as a means of business development. Unlike conventional handicraft training programs that typically stop at the production stage, this Community Service Program through Student Community Service (KKM-PKM) was designed to integrate three stages into a single series of activities: producing marketable handicrafts, determining selling prices, and strengthening digital marketing, as an effort to develop a sustainable entrepreneurship-oriented empowerment model. The implementation method included delivering materials on entrepreneurship, selling prices, and digital marketing during the educational stage, followed by hands-on practice in making handicraft products such as bracelets and phone strap accessories, determining selling prices, and implementing digital marketing through creating social media accounts, establishing a brand name, designing promotional materials using Canva, and writing product copy. Evaluation was conducted through pre-tests and post-tests during the educational stage, as well as observations of participants’ levels of engagement and the products they created throughout the program. The evaluation results showed an increase in the participants’ average scores from 83.36 to 97.18, representing an improvement of 16.58%, indicating the successful delivery of basic entrepreneurial knowledge to the participants. This improvement in understanding was also qualitatively reflected during the practical stage, as demonstrated by the participants’ ability to produce marketable handicrafts, practice calculating selling prices, and establish a digital business presence. The program is expected to serve as an initial step toward fostering an entrepreneurial mindset among orphanage children while developing their ability to manage sustainable businesses through the utilization of digital technology.