Meningkatkan Daya Saing UMKM Mustika Beaute Melalui Pemasaran Digital Dan Pembuatan Visual Identitas

Muhammad Fathoni (Universitas Bumigora)
Ni Putu Sinta Dewi (Universitas Bumigora)
Hasbullah (Universitas Bumigora)
I Gede Anjas Kharisma Nata (Universitas Bumigora)
Zakwan Afkar (Universitas Bumigora)

Jurnal Zentrum Mengabdi
Vol. 2 No. 1 (2025): Zentrum Mengabdi, May 2025

Mustika Beaute is a cosmetic and skincare MSME established on July 31, 2024 in Jembatan Kembar Village, West Lombok. The main obstacles are the absence of a logo, visual identity, and limited digital marketing. This community service program aims to provide solutions through logo design, product packaging, and digital marketing training. The methods used include initial surveys, presentations, discussions, and design assistance. Digital marketing training helps Mustika Beaute utilize social media, websites, and e-commerce. The result is a logo and packaging that reflects the brand's identity as well as improved digital marketing capabilities. This program is expected to strengthen Mustika Beaute's position in the market and support the development of MSMEs in facing competition.