Economics and Digital Business Review
Vol. 5 No. 1 (2024)

Pengaruh Kualitas Pelayanan dan Citra Bank Terhadap Kepuasan Nasabah BNI KCU Parepare

Siti Diva Syarifah Lukman (Institut Ilmu Sosial dan Bisnis Andi Sapada)
Nurul Riska Ainun (Unknown)
Syamsuriani (Unknown)

Article Info

Publish Date
21 Jan 2024

Abstract

This study aims to determine the effect of service quality and bank image on BNI KCU Parepare customer satisfaction. This research is quantitative research with the analysis technique used is multiple linear regression. The sampling technique used the Slovin method, with a sample taken of 136. The results showed that service quality and bank image had a significant positive effect on BNI KCU Parepare customer satisfaction, both partially and simultaneously.

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Journal Info
Economics and Digital Business Review
Website

Abbrev

ecotal

Publisher

Yayasan Vifada Cendikia Indonesia

Subject

Description

Economics and Digital Business Review is a peer-reviewed, open-access academic journal published by Yayasan Vifada Cendikia Indonesia in collaboration with Sekolah Tinggi Ilmu Ekonomi (STIE) AMKOP Makassar. The journal was established in 2020 and is officially registered with an electronic ...