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All Journal Economics and Digital Business Review
Nurul Riska Ainun
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan dan Citra Bank Terhadap Kepuasan Nasabah BNI KCU Parepare Siti Diva Syarifah Lukman; Nurul Riska Ainun; Syamsuriani
Economics and Digital Business Review Vol. 5 No. 1 (2024): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1041

Abstract

This study aims to determine the effect of service quality and bank image on BNI KCU Parepare customer satisfaction. This research is quantitative research with the analysis technique used is multiple linear regression. The sampling technique used the Slovin method, with a sample taken of 136. The results showed that service quality and bank image had a significant positive effect on BNI KCU Parepare customer satisfaction, both partially and simultaneously.
Co-Authors Siti Diva Syarifah Lukman Syamsuriani