<![CDATA[This study aims to analyze the factors that influence students' decision-making in choosing an educational major. The method used is library research, with the subject being a literature review from journals, books, and related research reports. The object of the study includes variables such as economics, social, culture, and technology that play a role in the decision-making process. Data were collected through document reviews from academic literature in the last five years and analyzed using content analysis techniques with a descriptive qualitative approach. The results of the study indicate that internal factors such as interests and talents contribute significantly to determining the choice of major, in line with the career fit theory (Holland, 1997). Meanwhile, external factors such as the influence of family, peers, media, and educational policies also influence students' decisions. This study reveals that students' decisions are the result of a complex interaction of various factors and highlights the importance of positive social environmental support. These results provide new insights for educational institutions in designing policies that support students' decision-making processes]]>
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