<![CDATA[Berau Regency is the region with the highest Regency Minimum Wage (MSE) in EastKalimantan in 2024, but is facing challenges in shifting its economic structure from thedominance of the mining sector to a sustainable economic model based on tourism andMicro, Small, and Medium Enterprises (MSMEs). This service aims to explore thedigitalization of MSMEs as a strategic alternative in strengthening the people's economyduring the post-mining transition period. This activity aims to analyze the digitalizationpractices of MSMEs in Berau Regency and formulate a sustainable model for empoweringthe people's economy. This study adopts a mixed-method approach, combining astructured survey of 25 MSME actors, in-depth interviews with a number of stakeholders,and a review of regional policy documents. The sampling technique was carried outpurposively, and the data were analyzed using descriptive methods and thematic analysis.The findings show that only 35% of MSME actors in Berau have utilized digitaltechnology in marketing activities, while the majority (78%) still rely on conventionalapproaches. The implementation of the digitalization program has a significant impact inthe form of an increase in turnover of up to 45% and market expansion by 60%. Thisshows that digitalization has proven to be an effective strategy in strengthening thepeople's economy in post-mining areas. However, the sustainability of these initiativesrequires an integrated approach, including strengthening digital infrastructure, buildinghuman resource capacity, and consistent policy support from the government.]]>
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