Inovasi Transformasional BNCare dalam Pengembangan Ekonomi Lokal Berkelanjutan melalui Ekosistem Industri Skincare Kelor Berdaya Saing di Desa Tepas

Risnawati, Amika
Umar, Umar

Empiricism Journal
Vol. 7 No. 3: September 2026

Penelitian ini bertujuan menganalisis model ekosistem inovasi BNCare dalam mengintegrasikan potensi lokal kelor (Moringa oleifera) Desa Tepas dengan sistem manufaktur maklon, mengidentifikasi strategi asosiasi wilayah dan pemasaran lintas kanal, serta menguji hubungan antara pengembangan ekosistem BNCare dengan literasi ekonomi dan pemberdayaan masyarakat. Penelitian menggunakan pendekatan mixed methods dengan desain sekuensial eksploratori. Data kualitatif diperoleh melalui wawancara mendalam terhadap 20 informan, observasi partisipatif, dan dokumentasi, sedangkan data kuantitatif dikumpulkan melalui kuesioner kepada 100 konsumen aktif menggunakan accidental sampling. Data kualitatif dianalisis secara interaktif, sementara data kuantitatif dianalisis menggunakan regresi linear sederhana dengan Robust Standard Errors HC3. Hasil penelitian menunjukkan bahwa BNCare menerapkan model bisnis ringan aset melalui sistem maklon, memanfaatkan jaringan perempuan Dasawisma PKK, mengembangkan asosiasi produk dengan Desa Tepas, serta menggunakan pemasaran lintas kanal. Analisis regresi menunjukkan hubungan positif dan signifikan antara Pengembangan Ekosistem BNCare dan Literasi Ekonomi serta Pemberdayaan Masyarakat (Y = 4,4183 + 2,1972X; R² = 87,38%; statistik uji t = 12,9589; p < 0,05). Temuan ini menunjukkan bahwa integrasi sumber daya lokal, kemitraan manufaktur, modal sosial, dan teknologi digital berhubungan positif dengan penguatan ekonomi pada kelompok yang diteliti. Transformational Innovation of BNCare in Sustainable Local Economic Development through a Competitive Moringa Skincare Industry Ecosystem in Tepas Village Abstract This study aims to analyze BNCare’s innovation ecosystem in integrating the local potential of moringa (Moringa oleifera) from Tepas Village with a contract manufacturing system, identify place-based product association and cross-channel marketing strategies, and examine the relationship between BNCare ecosystem development and economic literacy and community empowerment. The study employed an exploratory sequential mixed-methods design. Qualitative data were collected through in-depth interviews with 20 informants, participatory observation, and documentation, while quantitative data were obtained from questionnaires administered to 100 active consumers using accidental sampling. Qualitative data were analyzed using an interactive analysis model, whereas quantitative data were examined using simple linear regression with HC3 Robust Standard Errors. The findings show that BNCare applies an asset-light business model through contract manufacturing, utilizes the Dasawisma PKK women’s network, develops product-place association with Tepas Village, and employs cross-channel marketing. Regression analysis indicates a positive and significant relationship between BNCare Ecosystem Development and Economic Literacy and Community Empowerment (Y = 4.4183 + 2.1972X; R² = 87.38%; t-test statistic = 12.9589; p < 0.05). These findings indicate that the integration of local resources, manufacturing partnerships, social capital, and digital technology is positively associated with economic strengthening among the groups studied.