<![CDATA[This research is motivated by the limited variation in the design of fashion eyelashes made from natural fibers, especially the natural fashion type, so that products on the market are still dominated by false eyelashes made from synthetic materials and human hair. The study aims to analyze the optimization process of natural fashion eyelash products made from kepok banana stem midrib fiber (Musa paradisiaca) and to evaluate the results based on organoleptic indicators (color, flexibility, smoothness, neatness) and hedonic tests (panelist preference). This experimental research employed a quantitative descriptive approach. The independent variable (X) was natural fashion eyelashes made from kepok banana stem midrib fiber, while the dependent variable (Y) was the improvement of product design viewed from organoleptic and hedonic assessments. The procedure included fiber extraction, fiber coloring, and eyelash manufacturing. Primary data were collected through observation, documentation, and questionnaires, then analyzed using percentage formulas. The results showed the highest values in color, flexibility, smoothness, and neatness indicators, each at 57.14%, and panelist preference at 71.43% in the “very like” category. These findings indicate that the product not only provides innovation in natural fashion eyelashes but also contributes to sustainable utilization of local natural materials, supporting environmentally friendly practices and encouraging diversification in the beauty industry.]]>
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