This qualitative descriptive study explores the speaking-related challenges reported by first-semester students in non-English study programs during a project to create English-language promotional videos for micro, small, and medium-sized enterprises (MSMEs). The dataset consists of 35 written responses to five open-ended questions distributed in class, with seven responses per question. We identified five initial themes: diverse emotional responses and perceptions of the task; low linguistic confidence and fear of negative evaluation; peer support and uneven participation; reliance on scripts and preparation strategies; and managing performance demands during video production. Students reported employing various strategies, such as practising, memorising, recording themselves, utilising online pronunciation resources, and simplifying sentences.
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