<![CDATA[Digital technology has changed how people consume information, including the way local television stations reach their audiences. JTV Malang, one of the local television stations serving Greater Malang, has turned to social media to support its conventional broadcasting function. This study describes the role of JTV Malang's social media as a means of education, information, and marketing in the digital era. Conducted during an internship (Praktik Kerja Lapangan) at JTV Malang, the study uses a descriptive qualitative approach, drawing on observation of social media content and interviews with members of the station's editorial and social media team. Data were analyzed through data reduction, data display, and conclusion drawing, and the findings were compared against earlier studies on similar themes. The results show that JTV Malang's social media performs three interlocking roles: an educational role carried through informative and instructive content, an informational role carried through timely news coverage of Greater Malang, and a digital marketing role that widens audience reach and strengthens JTV Malang's brand image amid growing competition among digital media outlets. The study is intended to serve as material for evaluating and refining JTV Malang's social media management going forward.]]>
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