<![CDATA[This research was conducted due to the emergence of a phenomenon where amateur or inter-village (tarkam) football matches use or hire the services of sports photographers. This became the primary focus of the researcher in examining the new culture of amateur football. The influence of technology and the rapid development of social media have become the basis for amateur athletes to use these photos. Many effects have emerged from this development, ranging from positive to negative. Therefore, this study aims to determine the importance of football photographers in influencing interest in sports in amateur clubs within Boyolali Regency. This study used a quantitative method by distributing questionnaires and conducting interviews with football players in amateur clubs in Boyolali Regency. The sample in this study amounted to 100 people who were selected using a random sampling method. Based on the findings, it can be concluded that the figure of interest in sports photography showed a figure of 75.72%, which can be concluded that the appeal of football photographers is relatively high. Enjoyment of the presence of football photographers showed a figure of 74.4%, which is a high figure. Attention to the presence of football photographers shows a figure of 71.2%, this figure is considered high, and the need for the presence of football photographers shows a figure of 65.8%, which is also considered high.]]>
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