<![CDATA[This study analyzes the effect of e-commerce platform usage on the income improvement of ornamental plant MSMEs in Pekalongan District, East Lampung Regency. Increased digital technology and e-commerce offer significant opportunities for MSMEs. The main problem is e-commerce's contribution to ornamental plant MSME income. A quantitative associative method was employed, with a sample of 20 ornamental plant MSME respondents in Pekalongan District via simple random sampling. Likert scale questionnaire instruments were tested for validity and reliability. Data analysis included classical assumption, normality, linearity, simple regression, and t-tests. Results show e- commerce usage positively and significantly impacts ornamental plant MSME income improvement ($t_{count} > t_{table}$ and significance $< 0.05$). It is concluded that optimizing e-commerce increases MSME income. This study aims to be a reference for MSMEs and local governments in business digitalization.]]>
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