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All Journal Jurnal Manajemen DIVERSIFIKASI
Roihan, Rafi Ilham
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Penggunaan Platform E-Commerce Terhadap Peningkatan Pendapatan Usaha Mikro Kecil Dan Menengah Roihan, Rafi Ilham; Yateno; Jati Imantoro
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 3 (2026): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i3.10321

Abstract

This study analyzes the effect of e-commerce platform usage on the income improvement of ornamental plant MSMEs in Pekalongan District, East Lampung Regency. Increased digital technology and e-commerce offer significant opportunities for MSMEs. The main problem is e-commerce's contribution to ornamental plant MSME income. A quantitative associative method was employed, with a sample of 20 ornamental plant MSME respondents in Pekalongan District via simple random sampling. Likert scale questionnaire instruments were tested for validity and reliability. Data analysis included classical assumption, normality, linearity, simple regression, and t-tests. Results show e- commerce usage positively and significantly impacts ornamental plant MSME income improvement ($t_{count} > t_{table}$ and significance $< 0.05$). It is concluded that optimizing e-commerce increases MSME income. This study aims to be a reference for MSMEs and local governments in business digitalization.
Co-Authors Jati Imantoro Yateno