<![CDATA[Determining priority strategies is a crucial step indeveloping an organic rice business, enabling the companyto increase competitiveness and strengthen its marketingnetwork. This study aims to determine priority strategies fordeveloping an organic rice business by strengthening itsmarketing network at PT Agriwira Mandiri Sejahtera usingthe Quantitative Strategic Planning Matrix (QSPM). Thestudy employed a case study with a quantitative descriptiveapproach. Data were obtained through observation,interviews, documentation, and questionnaires distributedto key informants, namely the Owner and Marketing of PTAgriwira Mandiri Sejahtera. The QSPM analysis wasconducted based on alternative strategies formulatedthrough a SWOT analysis. The results showed that thepriority strategy with the highest Total Attractiveness Score(TAS) was optimizing digital marketing and social media toincrease brand awareness and reach a wider market. Thisstrategy was deemed the most effective because itexpanded the marketing network, increased brandrecognition, and reached a wider consumer base throughthe use of digital platforms. The implementation of thisstrategy is expected to enhance the company'scompetitiveness and support the sustainable developmentof the organic rice business.]]>
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