<![CDATA[This research is motivated by the growing phenomenon of second-hand clothing trading, which is increasingly popular among urban communities. This activity not only functions as an economic practice but also forms a new social reality within the trading community. The purpose of this study is to analyze how the construction of social reality is formed within the second-hand clothing trading community, as well as to understand the meanings constructed through social interactions within it. This study uses a qualitative approach with a netnography method and uses the Theory of Social Construction of Reality by Peter L. Berger & Luckmann. This study examines a dialectical process of traders with externalization, objectivation, and internalization in facing regulatory pressures. The results show that the second-hand clothing trading community reveals a shift in the arena of reality production to the current digital media space. The trading community constructs a narrative of resistance and legitimacy through social media to maintain their family's economic factors. The change in self-identity of thrifting traders, from previously informal sector economic actors to local product entrepreneurs, presents a very pragmatic adaptation strategy amidst policy changes. Therefore, this study concludes that the social reality in a traditional market is dynamic and digitally mediated, so that traders require a more comprehensive public policy approach to the sociocultural dimension.]]>
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