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All Journal SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Enrichment: Journal of Multidisciplinary Research and Development
Alfred Pieter Menayang
Universitas Bunda Mulia
Arts Humanities Economics, Econometrics & Finance Education Engineering Health Professions Social Sciences

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Dark Jokes dalam komunikasi: Studi semiotika Roland Barthes Arnold Wilson; Daniel Susilo; Alfred Pieter Menayang
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 11 No 2 (2025): August 2025
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v11i2.19714

Abstract

The spread of dark jokes through social media such as Twitter, TikTok, and Instagram has increased significantly. Differences in individual characteristics such as age, gender, trauma experience, and intensity of social media use also shape subjective perceptions and meanings of dark jokes. This study uses a qualitative approach with Roland Barthes' semiotic analysis method to reveal the layers of denotative and connotative meanings of dark jokes in Tretan Muslim video content. Data were obtained through observation of content on Instagram and YouTube, then analyzed with two main stages in Barthes' framework, namely identification of the sign system (signifier and signified) and exploration of myths or ideologies that form dominant meanings. The findings of this study indicate that dark jokes in Tretan Muslim video content not only function as entertainment, but also represent socio-political criticism through a system of layered signs. At the connotative level, the humor becomes a means of demythologizing dominant ideologies such as nepotism, institutional inequality, and hegemony of power, which are packaged symbolically through irony, hyperbole, and intertextuality so that they can be accepted by the wider public.
The Construction of Social Reality Among The Thrift Shop Vendors at Senen Market Muhammad Akmal Al Hafizh; Alfred Pieter Menayang
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 6 (2026): Enrichment: Journal of Multidisciplinary Research and Development (Issue in Pro
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i6.769

Abstract

The enforcement of Minister of Trade Regulation No. 47 of 2025, which prohibits the importation of used clothing, has disrupted the informal economy of thrift shop vendors at Senen Market, Jakarta. The policy, implemented through confiscation measures by Customs and Excise officers, has generated cognitive dissonance among vendors because of the negative labeling attached to their business activities. This study aimed to analyze how thrift shop vendors negotiated their identities and reconstructed social reality to maintain operational legitimacy amid structural pressures. Using a constructivist paradigm and a qualitative case study approach, the study focused on Block III of Pasar Senen. Primary data were collected through in-depth observations and interviews with key informants, including association representatives and affected vendors, while secondary data were obtained from regulatory documents, statistical reports, and media archives. Data were analyzed using Peter L. Berger and Thomas Luckmann’s theory of the social construction of reality and Leslie Baxter and Barbara Montgomery’s Relational Dialectics Theory. The findings revealed that vendors actively rejected the stigma of illegality by morally framing their businesses as a source of “halal livelihood” and engaging in discursive resistance to government narratives. In response to legal restrictions that contributed to supply shortages and digital platform blockages, vendors adapted through fragmented, low-visibility marketing strategies conducted in private or semi-private spaces. The study concluded that structural pressures fostered resilient social realities and adaptive hybrid identities among vendors, contributing to a proposed theoretical model of adaptive reality reconstruction and offering practical insights for more inclusive regulatory approaches that take into account the sociocultural realities of informal trading communities.
Co-Authors Arnold Wilson Daniel Susilo Muhammad Akmal Al Hafizh