Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Communication Enrichment: Journal of Multidisciplinary Research and Development
Muhammad Akmal Al Hafizh
Universitas Bunda Mulia
Humanities Economics, Econometrics & Finance Engineering Health Professions Social Sciences

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The Construction of Social Reality Among The Thrift Shop Vendors at Senen Market Muhammad Akmal Al Hafizh; Alfred Pieter Menayang
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 6 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i6.769

Abstract

The enforcement of Minister of Trade Regulation No. 47 of 2025, which prohibits the importation of used clothing, has disrupted the informal economy of thrift shop vendors at Senen Market, Jakarta. The policy, implemented through confiscation measures by Customs and Excise officers, has generated cognitive dissonance among vendors because of the negative labeling attached to their business activities. This study aimed to analyze how thrift shop vendors negotiated their identities and reconstructed social reality to maintain operational legitimacy amid structural pressures. Using a constructivist paradigm and a qualitative case study approach, the study focused on Block III of Pasar Senen. Primary data were collected through in-depth observations and interviews with key informants, including association representatives and affected vendors, while secondary data were obtained from regulatory documents, statistical reports, and media archives. Data were analyzed using Peter L. Berger and Thomas Luckmann’s theory of the social construction of reality and Leslie Baxter and Barbara Montgomery’s Relational Dialectics Theory. The findings revealed that vendors actively rejected the stigma of illegality by morally framing their businesses as a source of “halal livelihood” and engaging in discursive resistance to government narratives. In response to legal restrictions that contributed to supply shortages and digital platform blockages, vendors adapted through fragmented, low-visibility marketing strategies conducted in private or semi-private spaces. The study concluded that structural pressures fostered resilient social realities and adaptive hybrid identities among vendors, contributing to a proposed theoretical model of adaptive reality reconstruction and offering practical insights for more inclusive regulatory approaches that take into account the sociocultural realities of informal trading communities.
Social Reality Construction Of Senen Market Traders On Tiktok Muhammad Akmal Al Hafizh; Alfred Pieter Menayang
Communication Vol 17, No 2 (2026): Communication
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v17i2.4746

Abstract

This research is motivated by the growing phenomenon of second-hand clothing trading, which is increasingly popular among urban communities. This activity not only functions as an economic practice but also forms a new social reality within the trading community. The purpose of this study is to analyze how the construction of social reality is formed within the second-hand clothing trading community, as well as to understand the meanings constructed through social interactions within it. This study uses a qualitative approach with a netnography method and uses the Theory of Social Construction of Reality by Peter L. Berger & Luckmann. This study examines a dialectical process of traders with externalization, objectivation, and internalization in facing regulatory pressures. The results show that the second-hand clothing trading community reveals a shift in the arena of reality production to the current digital media space. The trading community constructs a narrative of resistance and legitimacy through social media to maintain their family's economic factors. The change in self-identity of thrifting traders, from previously informal sector economic actors to local product entrepreneurs, presents a very pragmatic adaptation strategy amidst policy changes. Therefore, this study concludes that the social reality in a traditional market is dynamic and digitally mediated, so that traders require a more comprehensive public policy approach to the sociocultural dimension.
Co-Authors Alfred Pieter Menayang