<![CDATA[Navigation operations on the Barito River face narrow waterways, shallow waters, fluctuating currents and tides, sedimentation, and dense vessel traffic, requiring crew members with operational experience relevant to the river’s specific characteristics. This study aims to identify operational experience factors considered in crew selection and analyze the constraints and strategies associated with implementing these criteria at PT Pulau Seroja Jaya, Banjarmasin Branch. This study employed a descriptive approach with a case study design. The sample comprised 23 respondents selected through purposive sampling, including management personnel, operational staff, and crew members. Data were collected through questionnaires, non-participant observation, and document analysis. Questionnaire data were analyzed descriptively using mean scores, while internal and external factors were evaluated using SWOT, IFAS, and EFAS analyses. The results indicate that all operational experience factors were categorized as highly important. Experience navigating shallow waters and critical points received the highest mean score of 4.78. The SWOT analysis produced scores of 2.28 for strengths, 2.11 for weaknesses, 2.00 for opportunities, and 2.10 for threats, placing the strategic position in Quadrant II. The study concludes that operational experience specific to the Barito River should serve as a primary criterion in crew selection. The S–T strategy should be prioritized by utilizing experience databases, clear selection standards, sailing-history verification, training, navigation simulations, and the digitalization of selection procedures.]]>
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