<![CDATA[ABSTRACT The increasing use of Instagram as a source of religious information among adolescents has made digital preaching a potential means of supporting the development of religious character. However, previous studies have primarily focused on the general strategies and effectiveness of digital preaching, leaving the content of religious messages and the religious character values embedded in specific Instagram accounts in need of further investigation. This study is important for understanding the relevance of digital preaching messages to the development of religious character among adolescents. This study aims to analyze the content of digital da'wah messages on the Instagram account of Ustadz Muhammad Nuzul Dzikri, identify the religious character values contained in the messages, and describe their relevance to the formation of adolescents' religious character. This study employed a qualitative approach using content analysis of 20 Instagram Reels uploaded between June and August 2026. Data were collected through documentation and observation of the titles, captions, narration, and visual elements of the content. The findings show that the da'wah messages consist of three categories: aqidah with 6 contents, sharia with 2 contents, and akhlak with 12 contents. The messages contain values of faith, piety, trust in Allah, patience, repentance, self-reflection, responsibility, self-control, maintaining social relationships, guarding speech, gratitude, and contentment. Based on Social Learning Theory, these messages are relevant as a source of social learning in supporting the development of adolescents' religious character, although this study does not directly measure behavioral change. ABSTRAK Meningkatnya penggunaan Instagram sebagai sumber informasi keagamaan bagi remaja menjadikan dakwah digital berpotensi mendukung pembentukan karakter religius. Namun, penelitian terdahulu lebih banyak membahas strategi dan efektivitas dakwah digital secara umum, sehingga analisis isi pesan dakwah dan nilai-nilai karakter religius pada akun Instagram tertentu masih perlu dikaji lebih lanjut. Kajian ini penting untuk memahami relevansi pesan dakwah digital dengan pembentukan karakter religius remaja. Penelitian ini bertujuan untuk menganalisis isi pesan dakwah digital pada konten Instagram Ustadz Muhammad Nuzul Dzikri, mengidentifikasi nilai-nilai karakter religius yang terkandung di dalamnya, serta mendeskripsikan relevansinya dengan pembentukan karakter religius remaja. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis isi terhadap 20 konten Reels Instagram yang diunggah pada periode Juni–Agustus 2026. Data dikumpulkan melalui dokumentasi dan pengamatan terhadap judul, caption, narasi, serta visual konten. Hasil penelitian menunjukkan bahwa pesan dakwah terdiri atas tiga kategori, yaitu akidah sebanyak 6 konten, syariah 2 konten, dan akhlak 12 konten. Pesan tersebut memuat nilai keimanan, ketakwaan, tawakal, kesabaran, taubat, muhasabah, tanggung jawab, pengendalian diri, menjaga pergaulan, menjaga lisan, syukur, dan qanaah. Berdasarkan perspektif Social Learning Theory, pesan tersebut relevan sebagai sumber pembelajaran sosial dalam mendukung pembentukan karakter religius remaja, meskipun penelitian ini tidak mengukur perubahan perilaku secara langsung.]]>
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