Fear of failure is one of the main psychological barriers preventing students from starting a business, making direct exposure to the experience of micro, small, and medium enterprise (MSME) actors who have overcome such challenges a necessary intervention. This activity aimed to explore and document the business development experience of the Batik Gabovira MSME in Kemiling District, Bandar Lampung, as an entrepreneurial learning resource and role model for students. The method used was an experience-sharing session (material presentation) by the founder and owner, Gatot Kartiko, followed by an interactive question-and-answer session, as well as a direct visit (observation) to the Gabovira batik gallery/store to observe the range of products produced. The activity was carried out on 18 July 2026 and attended by five students of the Management Study Program at Universitas Tridinanti Palembang. The results show that Gatot Kartiko shared the history and journey of founding Batik Gabovira since 2000 up to preserving distinctive Lampung batik motifs and receiving the 2024 Siddhakarya Productivity Award. In the question-and-answer session, one participant asked about overcoming the fear of failure in entrepreneurship, which was answered with an emphasis that failure is a natural part of the learning process and that courage to start is the key to business success. The conclusion of this activity is that an experience-sharing session with an MSME actor serving as a role model proved effective in fostering entrepreneurial courage, providing a valuable lesson for students of the Management Study Program at Universitas Tridinanti in facing the fear of starting a business in the future.
Copyrights © 2026