<![CDATA[This study aims to identify and analyze the influence of product quality and price on purchasing decisions for My Baby brand baby oil in Tlogomas Village, Malang City. This study employs a quantitative approach using a causal-associative research design. The population consists of housewives with infants and toddlers in Tlogomas Village, with a sample size of 83 respondents determined using the Slovin formula. Data collection techniques were conducted through the distribution of questionnaires, observation, and documentation. The data analysis method used was multiple linear regression analysis with the assistance of the SPSS program, which had previously undergone validity testing, reliability testing, and classical assumption testing. The results of the study indicate that, partially, product quality has a positive and significant effect on purchasing decisions, and price also has a positive and significant effect on purchasing decisions. Simultaneously, product quality and price have a significant effect on the purchase decision for My Baby brand baby oil in Tlogomas Village, Malang City. The results of this study indicate that the better the quality of the product offered and the more appropriate the price, the more it will increase consumer purchase decisions. Therefore, the company is expected to maintain product quality and set competitive prices in order to increase consumer purchase decisions.]]>
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