<![CDATA[Multifinance industry plays a strategic role as a non-bank financial institution that provides financing access to the public. Increasingly intense business competition requires companies to manage their resources efficiently while maintaining financial performance in order to sustain firm value. This study intends to examine the extent to which capital ratio, financing to funding ratio, and non-performing financing influence corporate valuation, considering both independent and combined effects. The research utilizes quantitative statistical methodology with multiple regression analysis, relying on secondary sources obtained from consolidated annual financial records of 9 multifinance organizations listed on the Indonesia Stock Exchange during 2020-2024, yielding 45 observational data points. The results show that, partially, capital ratio and financing to funding ratio do not significantly impact firm value. When analyzed together, however, all three variables, capital ratio, financing to funding ratio, and non-performing financing show significant effects on firm value for multifinance companies listed on the IDX. These findings indicate that investors are particularly sensitive to credit quality indicators when evaluating multifinance companies, while simultaneously considering the overall financial health within the company.]]>
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