<![CDATA[The development of Lusi Island as a tourist destination in Sidoarjo Regency needs to be matched by the quality of the creative economy products made by the surrounding community so that they can compete. The Sidoarjo Regency Office of Youth, Sports, and Tourism (Disporapar) organizes product development training for creative economy actors on Lusi Island, yet its effectiveness has not been examined empirically. This study aims to analyze the effectiveness of the training in improving product quality and to identify its supporting and inhibiting factors. The study employs a descriptive qualitative approach, with data collected through interviews, observation, and documentation involving the organizers, instructors, participants, and consumers, and analyzed using the interactive model of Miles, Huberman, and Saldaña. Based on the four Kirkpatrick training evaluation indicators, the training received a positive response from participants (reaction), improved their knowledge and skills in packaging, branding, and digital marketing (learning), encouraged the application of the material through improved packaging and product identity (behavior), and enhanced product quality and appeal (results). The effectiveness of the training was supported by the organizers' commitment, the instructors' competence, the participants' motivation, and the tourism potential of Lusi Island, but was hindered by limited capital, production facilities, and post-training mentoring. The training is considered effective, but it requires continuous mentoring so that its impact is optimal and lasting.]]>
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