Thousand Cave Ecotourism Development Strategy in Banuarea Village, Pakkat District, Humbang Hasundutan Regency: Approach 4a (Attractions, Amenities, Accessibility, Ancillary) and Community Participation

Gina Tamara Br. Naibaho (Universitas Sumatera Utara)
Arif Nasution (Universitas Sumatera Utara)
Lina Sudarwati (Universitas Sumatera Utara)

Asian Journal of Management Analytics
Vol. 5 No. 4 (2026): October 2026

This study aims to analyze the condition and feasibility level of the Attractions, Amenities, and Accessibility components based on ODTWA guidelines, analyze Ancilary conditions, identify the level of community participation based on Sherry R. Arnstein's Ladder of Citizen Participation theory, and formulate a development strategy for the Thousand Goa Ecotourism. This study uses a qualitative approach with a descriptive method. Data was obtained through observation, interviews, documentation, and SWOT assessment sheets as supporting data for SWOT analysis. Data analysis was carried out using ODTWA guidelines to assess potential attraction, amenities, and accessibility, Arnstein's participation theory to analyze the level of community involvement, and SWOT analysis through IFAS and EFAS matrices to formulate development strategies.  The results of the study show that the Thousand Goa Ecotourism has a viable potential to be developed, with the Attractions component as the main advantage supported by the uniqueness and naturalness of tourist resources.