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Empowerment of women's â€œmeronceâ€ crafts by through on-line marketing strategy in order to increase the income of the family in the village of Merawan Dolok, Dolok Merawan village, Serdang Bedagai district, North Sumatera Badaruddin; Erika Revida; Lina Sudarwati
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2019): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

The "Melati" Joint Business Group is a group of women's skills including the "Meronce" craftsmanship whose members consist of women in Dolok Merawan Village, Dolok Merawan District, Serdang Bedagai Regency, North Sumatra Province. The results of the 2018 community service program for this business group have shown quite encouraging results, in which this joint business group has been able to increase its organizational capacity and be able to improve its "meronce" handicraft skills by producing products of economic value. However, the "Melati" Joint Business Group is experiencing difficulties in marketing its handicraft products, because so far the method of selling products is still conventional, and they have not been able to market their products online. This community service activity aims to train the "Melati" Joint Business Group in relation to the online marketing strategy of the "Meronce" handicraft products. To achieve these objectives, the service methods used are lecture and discussion techniques, training on the promotion of handicraft products online by providing promotional tools, namely smartphones and equipment, and strengthening group organizations with on-line marketing strategy training. The results of the service activities show that KUBE Melati members already have the ability to market their craft products online such as Facebook and WhatsApp, and there are even consumers who order online. This is enough to motivate them so that they do not feel left behind by the progress of Information Technology in marketing their handicrafts. But they still hope that the service team can provide assistance for them in accordance with the progress of the Information Technology

Optimizing Home Yards as an Effort to Ensure Family Food Security in Villages Harahap, Rahma Hayati; Saladin, T. Ilham; Sudarwati, Lina
Research Horizon Vol. 4 No. 5 (2024): Research Horizon - October 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.5.2024.362

The role of women to be important in an attempt creating food security. Woman in families in general, ensuring that access to food is sufficient, safe and nutritious for every member family. Contribution concrete from role Woman in development is its membership through roles and participation in Women's Groups Farmers. One of the Women Farmers Groups that has a role in food security family is Group Woman Farmer Aisyiyah Which is at in Desa Sei Rotan. The potential of Desa Sei Rotan in this case is the availability of extensive land so that its utilization... Good land can have a big impact on society. Empowerment activities Group Woman Farmer Aisyiyah aiming for increase knowledge, skills, and independence Group Woman Farmer in optimize yard to create family food independence and economic income. The goal is housewives who are active members of the Aisyiyah Women Farmers Group use method counseling, training and mentoring with approach Participatory Rural Appraisal (PRA). Approach PRA done with method involving community participation in planning and formulating problems experienced by community. The PRA approach is the right choice to provide opportunities for women to be active in empowerment activities and increase their role in family and public.

Upaya Pemerintah dan Teknologi Pertanian dalam Meningkatkan Pembangunan dan Kesejahteraan Petani di Indonesia Sudarwati, Lina; Nasution, Nabila Fahira
Jurnal Kajian Agraria dan Kedaulatan Pangan (JKAKP) Vol. 3 No. 1 (2024): Kebijakan agraria
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jkakp.v3i1.15847

Teknologi pertanian telah membawa dampak yang signifikan dalam mengembangkan sektor pertanian di Indonesia. Dengan menggunakan metode penelitian kualitatif deskriptif dan pendekatan studi literatur, penelitian ini menyelidiki upaya pemerintah dalam menerapkan teknologi pertanian modern untuk meningkatkan pembangunan negara dan kesejahteraan petani. Hasil penelitian menunjukkan bahwa penerapan teknologi pertanian modern telah memungkinkan petani untuk meningkatkan efisiensi produksi, mengurangi beban kerja manual, dan meningkatkan produktivitas secara keseluruhan. Selain itu, teknologi informasi dan komunikasi juga memainkan peran penting dalam menghubungkan petani dengan informasi pasar dan memfasilitasi akses ke platform belanja online, yang berkontribusi pada peningkatan pemasaran dan penjualan produk pertanian. Langkah-langkah yang diambil oleh pemerintah, seperti program penyuluhan, penyediaan input produksi, dan pembangunan infrastruktur pertanian, telah memberikan dampak positif dalam meningkatkan kualitas hidup petani dan mendorong pertumbuhan ekonomi di daerah pedesaan. Namun, untuk memastikan keberlanjutan dan kesuksesan implementasi teknologi pertanian, diperlukan keterlibatan lebih lanjut dari pemerintah dalam menyelenggarakan program pendidikan dan pelatihan bagi petani, serta memperkuat infrastruktur teknologi di pedesaan. Dengan demikian, teknologi pertanian dapat terus menjadi pendorong utama pembangunan negara dan kesejahteraan petani di Indonesia.

Traditional Values and Educational Access: A Study of Girls' Schooling Rights in Pakpak Cultural Communities Lina Sudarwati; Hadriana; Napsiah Napsiah; Erika; Tengku; Mohammad
IJORER : International Journal of Recent Educational Research Vol. 6 No. 3 (2025): May
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v6i3.843

Objective: this research examines the intricate processes contributing to educational development inequity among girls from impoverished female-headed households (pekka) in Pakpak communities at Pegagan Julu VIII Village, North Sumatra. The study explores the interplay between cultural traditions, socioeconomic constraints, and gender ideology that restricts girls' educational opportunities despite Indonesia's commitment to gender equality in educational development frameworks. Method: the investigation employed qualitative feminist methodology, gathering comprehensive life stories from seven Pakpak girls (ages 15-20) who experienced educational discontinuation. Data collection involved in-depth interviews, participatory observation, and focus group discussions with participants and their families, conducted over nine months of ethnographic fieldwork. Results: the analysis revealed that educational development inequity stems from two interlocking systems: patriarchal cultural structures and extreme poverty conditions. These systems create a "patriarchy-poverty nexus" that produces double marginalization of girls—first by systematically restricting their access to higher education in favor of male siblings, and second by imposing additional economic burdens wherein girls must abandon education to financially support their brothers' schooling. Significantly, mothers in these households often serve as unwitting agents reproducing patriarchal values despite their own marginalized position as household heads. Novelty: this study contributes uniquely to educational development discourse by identifying specific mechanisms through which traditional values intersect with economic hardship to create gender-based educational disparities in indigenous communities. Unlike previous research focusing solely on economic barriers, our findings illuminate how cultural interpretations of gender responsibility result in female educational sacrifice becoming normalized as familial duty, providing new insights for addressing educational inequity in traditional communities undergoing uneven development processes.

Community Empowerment to Strengthen Women’s Role in Food Security: Yard Optimization by the Aisyiyah Women Farmers Group in Sei Rotan Village, Deli Serdang, North Sumatra Harahap, Rahma Hayati; Saladin, Teuku Ilham; Sudarwati, Lina
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) Vol 11, No 2 (2025): June
Publisher : Direktorat Pengabdian kepada Masyarakat Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpkm.99684

Women’s involvement has been essential in supporting household food security and zero hunger sustainable development. Within families, women often play a crucial role in ensuring that all members receive safe and nutritious food. The Aisyiyah Women Farmers Group (Kelompok Wanita Tani, KWT) in Sei Rotan Village empowered women to engage in small-scale agriculture by utilizing their household yards. This community empowerment program aimed to improve the knowledge, skills, and independence of KWT members in optimizing yard spaces to strengthen women’s roles in achieving food security and promoting household food self-sufficiency. The program primarily targeted housewives who were active members of the KWT Aisyiyah. It was implemented through a combination of counseling, training, and mentoring using the Participatory Rural Appraisal (PRA) method. PRA facilitated the active participation of community members, enabling women to take on more prominent roles within both their families and the broader community. The program’s success was evaluated based on how effectively participants utilized their yards for agricultural purposes to meet their families’ nutritional needs. The crops grown by KWT members significantly reduced reliance on external sources of vegetables and contributed to sustaining healthy dietary practices within their households.

Empowerment of "meronce" hand crafts through training of on-line marketing strategy in the order to increase the income of the family in the village of Merawan Dolok, Dolok Merawan, district, on-line market Badaruddin; Revida, Erika; Sudarwati, Lina
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2019): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

The "Melati" Joint Business Group is a group of women's skills including the "Meronce" craftsmanship whose members consist of women in Dolok Merawan Village, Dolok Merawan District, Serdang Bedagai Regency, North Sumatra Province. The results of the 2018 community service program for this business group have shown quite encouraging results, in which this joint business group has been able to increase its organizational capacity and be able to improve its "meronce" handicraft skills by producing products of economic value. However, the "Melati" Joint Business Group is experiencing difficulties in marketing its handicraft products, because so far the method of selling products is still conventional, and they have not been able to market their products online. This community service activity aims to train the "Melati" Joint Business Group in relation to the online marketing strategy of the "Meronce" handicraft products. To achieve these objectives, the service methods used are lecture and discussion techniques, training on the promotion of handicraft products online by providing promotional tools, namely smartphones and equipment, and strengthening group organizations with on-line marketing strategy training. The results of the service activities show that KUBE Melati members already have the ability to market their craft products online such as Facebook and WhatsApp, and there are even consumers who order online. This is enough to motivate them so that they do not feel left behind by the progress of Information Technology in marketing their handicrafts. But they still hope that the service team can provide assistance for them in accordance with the progress of the Information Technology.

Empowerment of women's â€œmeronceâ€ crafts by through on-line marketing strategy in order to increase the income of the family in the village of Merawan Dolok, Dolok Merawan village, Serdang Bedagai district, North Sumatera Badaruddin; Erika Revida; Lina Sudarwati
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2019): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

The "Melati" Joint Business Group is a group of women's skills including the "Meronce" craftsmanship whose members consist of women in Dolok Merawan Village, Dolok Merawan District, Serdang Bedagai Regency, North Sumatra Province. The results of the 2018 community service program for this business group have shown quite encouraging results, in which this joint business group has been able to increase its organizational capacity and be able to improve its "meronce" handicraft skills by producing products of economic value. However, the "Melati" Joint Business Group is experiencing difficulties in marketing its handicraft products, because so far the method of selling products is still conventional, and they have not been able to market their products online. This community service activity aims to train the "Melati" Joint Business Group in relation to the online marketing strategy of the "Meronce" handicraft products. To achieve these objectives, the service methods used are lecture and discussion techniques, training on the promotion of handicraft products online by providing promotional tools, namely smartphones and equipment, and strengthening group organizations with on-line marketing strategy training. The results of the service activities show that KUBE Melati members already have the ability to market their craft products online such as Facebook and WhatsApp, and there are even consumers who order online. This is enough to motivate them so that they do not feel left behind by the progress of Information Technology in marketing their handicrafts. But they still hope that the service team can provide assistance for them in accordance with the progress of the Information Technology

Dinamika Perubahan Sosial Dan Pola Adaptasi Masyarakat Sukamakmur Pasca Peralihan Lahan Pertanian Menjadi Penunjang Kepariwisataan br Ginting, Sry sulastri; Ginting, Bengkel; Sitorus, Henry; Badaruddin, Badaruddin; Sudarwati, Lina
Jurnal Sosial Teknologi Vol. 3 No. 6 (2023): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v3i6.826

Pembangunan infrastrukur dan berbagai sarana pendukung kepariwisataan telah membuat beralihnya peruntukan lahan pertanian yang ada di Desa Sukamakmur. Padahal mayoritas penduduk desa ini sebelumnya merupakan petani, baik sebagai pemilik lahan, penggarap, maupun pemilik sekaligus penggarap. Pada saat ini, dari 525 ha keseluruhan luas desa Sukamakmur, hanya tersisa 10 ha yang menjadi lahan pertanian. Oleh karena itu menarik untuk melihat dinamika perubahan sosial para petani sekaligus bagaimana pola adaptasi yang mereka lakukan pasca peralihan tersebut. Melalui metode observasi langsung dan wawancara mendalam kepada para informan, maka terlihat telah terjadi perubahan sosial pada masyarakat Sukamakmur. Perubahan sosial tersebut khususnya tentang prespektif mereka menyoal tanah leluhur yang kemudian mempengaruhi norma-norma sosial serta interaksi antar penduduk. Kemudian terlihat pula pola adaptasi yang mereka lakukan ketika wajah desa mereka sudah beralih, dari desa pertanian menjadi desa pariwisata. Dampak positif dari perkembangan yang pesat di Sukamakmur berjalan beriringan dengan dampak negatif yang ada serta kemudian menimbulkan beberapa gejolak sosial dalam masyarakat. Selanjutnya, pendidikan dan pembinaan menyangkut keterampilan menjadi hal yang selanjutnya dibutuhkan sehingga laju penjualan lahan berikut menghilangnya pertanian, dapat dibendung. Sekaligus mampu mendidik masyarakat untuk mengkonversi hasil penjualan lahan ke dalam bidang yang lebih produktif

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