<![CDATA[Screen Time offers potential benefits and risks to child development, particularly without parental supervision. Although parents recognize the importance of managing screen use, implementation at home remains inconsistent. This study designed an educational campaign using the Design Thinking method to understand parental needs and develop appropriate communication solutions. Data were collected through interviews, observations of stakeholders and existing campaign media, and questionnaires distributed to parents of children aged 3–5 years. The findings were analyzed to identify key problems and develop creative campaign concepts, which were translated into visual media prototypes for effectiveness evaluation. Results indicate that parents need campaign messages that are engaging, relevant to daily life, and easy to implement. YouTube, TikTok, and Instagram were identified as effective visual communication platforms. The campaign centers on “Healthy Screen Time Awareness Education for Children,” emphasizing that screen use is not inherently negative and can provide benefits when managed appropriately with active parental supervision. Through educational and empathetic communication, the campaign aims to increase parental awareness and encourage more consistent implementation of healthy Screen Time practices. Designed as an ongoing educational initiative, it supports responsible digital parenting and healthier screen habits among children aged 3–5 years.]]>
Copyrights © 2026
