This study aims to analyze various potential resources that can be used to support the development of rural arts. To achieve this goal, a qualitative case study method was used, selecting Huntu Selatan Village, Bone Bolango Regency, Gorontalo as the case unit. Data were collected through observation, interviews, testing, and literature review. Data analysis was conducted interactively through data reduction, data display, and conclusion drawing. The results of the study indicate that Huntu Selatan Village has various potential resources that can be utilized to support the development of rural arts. These various potentials include: a strategic geographical location and adequate infrastructure, sufficient human resources to support production activities, abundant natural resources as raw materials, open socio-cultural conditions, unique traditions and customs, diverse arts, and promising market potential for the distribution and appreciation of rural arts products. The various potentials revealed are superior village resources that can be used as a basis for formulating appropriate rural arts development strategies, so that their implementation can ensure the sustainable development of rural arts in the village or other villages with similar resource potential.
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