<![CDATA[Learning social and cultural change in junior secondary schools requires learning media that can present concepts in an engaging and comprehensible form while supporting students’ active involvement in the learning process. This study aimed to develop an inquiry-based animated video for Social Studies (IPS) learning on the topic of social and cultural change for Grade IX students. The study employed a Research and Development (R&D) approach using the ADDIE model, consisting of analysis, design, development, implementation, and evaluation stages. The development process involved needs analysis, product design, expert validation, revision, and product testing. The participants included nine expert validators, one Social Studies teacher, and 25 Grade IX students. Data were collected using validation sheets, practicality questionnaires, and learning outcome tests. The results showed that the developed media was valid in terms of language, media, and material aspects. The practicality assessment indicated that the media was highly practical according to both teacher and student responses. The effectiveness test showed that most students achieved the predetermined learning criterion, resulting in high classical completeness. Overall, the inquiry-based animated video was considered suitable as an alternative Social Studies learning medium for supporting students’ understanding of social and cultural change.]]>
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