This study aims to analyze community empowerment strategies based on local potential throught the development of the ontoboega cave tourist attraction in Tambaksari Village, Pasuruan Regency. Ontoboega Cave has a wealth of multidimensional potential, including ecological aspects in the form of unique karst formations, historical aspect related to the traces of the Ancient Mataram Kingdom (Mpu Sindok), and spiritual aspects through the legend of the Antaboga Dragon. Using a qualitative descriptive approach and the Rapid Rural Appraisal (RRA) method, this study identified various local assets that can be optimized to improve community welfare. The results show that community empowerment is carried out throught involvement in tourism management by village cooperatives and creative economy business development units. However, optimization of this potential still faces infrastructure constraints, unitegrated promotional management, and limited human resource capacity. The proposed empowerment strategy includes strenghening local institutions, diversifying tourism product based on local wisdom, and increasing inclusive community participation to ensure empowered village development. Keywords: Community Empowerment, Local Potential, Tourist Village, Ontoboega Cave, Natural Potential.
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