<![CDATA[The low Islamic financial literacy index in Indonesia, which reached only 39.11% based on the 2024 National Survey of Financial Literacy and Inclusion (SNLIK), presents a strategic challenge, particularly in relation to Generation Z who dominates Indonesia's demographic structure yet lacks optimal understanding of Islamic financial principles. Meanwhile, the rapid development of digital investment platforms has opened significant opportunities for Generation Z to actively participate in the Islamic capital market. This study aims to analyze the influence of Islamic financial literacy on Generation Z's investment decisions on digital platforms. This study employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 100 Generation Z respondents who actively use digital investment platforms, selected using purposive sampling technique. The research instrument was measured using a five-point Likert scale and analyzed using simple linear regression analysis with SPSS software. The results indicate that Islamic financial literacy has a positive and significant effect on Generation Z's investment decisions on digital platforms, with a t-value of 7.841 (Sig. 0.000 < 0.05) and a coefficient of determination (R²) of 0.384, meaning that Islamic financial literacy explains 38.4% of the variation in investment decisions. The resulting regression equation is Y = 8.214 + 0.673X. These findings are interpreted through the framework of the Theory of Planned Behavior (TPB) and the principle of maqashid sharia, particularly hifz al-mal. This study affirms that enhancing Islamic financial literacy is a key strategy in promoting high-quality, planned, and Islamically-aligned investment participation among Generation Z in the digital era.]]>
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