Green Human Resource Management for Sustainable Organizational Performance: The Mediating Roles of Green Digital Service Innovation and Organizational Performance

Agus Prayitno (Universitas Dian Nuswantoro)
Kusni Ingsih (Universitas Dian Nuswantoro)
Fery Riyanto (Universitas Dian Nuswantoro)
Shujahat Ali (University of Kotli Azad Jammu and Kashmir, Kotli, Pakistan)
Sharmila Rani Moganadas (Multimedia University (MMU), Melaka, Malaysia)

Business Management Analysis Journal (BMAJ)
Vol. 9 No. 2 (2026): Business Managament Analysis Journal (BMAJ)

Environmental concerns have encouraged organizations to adopt Green Human Resource Management (GHRM), especially in public service organizations that increasingly require digital and environmentally friendly services. This study examines the effect of GHRM on Green Digital Service Innovation (GDSI), Organizational Performance (OP), and Sustainable Organizational Performance (SOP). It also analyses the mediating role of GDSI in the relationship between GHRM and OP. The novelty of this research lies in integrating GDSI as a mediating variable between GHRM and organizational performance. GDSI supports efficient and eco-friendly services by reducing bureaucracy and carbon emissions through digital innovation. This study used a quantitative approach with data collected from 349 leaders of regional civil organizations in Central Java, Indonesia, selected through purposive sampling from a population of 1,656 leaders. Data were analysed using PLS-SEM with SmartPLS 4. The findings show that GHRM positively influences GDSI and organizational performance. In addition, GDSI improves organizational performance and mediates the relationship between GHRM and OP. Organizational performance also positively affects sustainable organizational performance. These results provide guidance for developing sustainable and environmentally friendly public services.