<![CDATA[The development of tourism following the Covid-19 pandemic has driven demand for nature-based tourism, one example of which is agrotourism. This situation has led to increased competition, making customer loyalty a key factor for sustainability. This study aims to analyse the influence of accessibility, facility quality and experience quality on tourist loyalty at the Wonosari Tea Plantation Agrotourism Site. The study employed a quantitative approach using purposive sampling with 70 respondents. Data were collected via a Likert-scale questionnaire and analysed using multiple linear regression. The results indicate that accessibility has a positive and significant effect on tourist loyalty, the quality of facilities has a positive and significant effect on tourist loyalty, and the quality of experience has a positive and significant effect on tourist loyalty. Taken together, accessibility, facility quality and experience quality have a significant effect on tourist loyalty. The adjusted R-squared value of 0.813 indicates that 81.3 per cent of the variation is explained by these three variables, with the remainder explained by other factors. These findings suggest that improvements in accessibility, facility quality and experience quality can enhance tourist loyalty at the Wonosari Tea Plantation Agrotourism site.]]>
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