Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL AGRICA
Nadya Ayu
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Agriculture, Biological Sciences & Forestry

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
How Accessibility and Experience Shape Loyalty: Empirical Evidence from Teh Wonosari Agrotourism Nadya Ayu; Dona Wahyuning Laily; Mirza Andrian Syah
JURNAL AGRICA Vol. 19 No. 2 (2026): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v19i2.18908

Abstract

The development of tourism following the Covid-19 pandemic has driven demand for nature-based tourism, one example of which is agrotourism. This situation has led to increased competition, making customer loyalty a key factor for sustainability. This study aims to analyse the influence of accessibility, facility quality and experience quality on tourist loyalty at the Wonosari Tea Plantation Agrotourism Site. The study employed a quantitative approach using purposive sampling with 70 respondents. Data were collected via a Likert-scale questionnaire and analysed using multiple linear regression. The results indicate that accessibility has a positive and significant effect on tourist loyalty, the quality of facilities has a positive and significant effect on tourist loyalty, and the quality of experience has a positive and significant effect on tourist loyalty. Taken together, accessibility, facility quality and experience quality have a significant effect on tourist loyalty. The adjusted R-squared value of 0.813 indicates that 81.3 per cent of the variation is explained by these three variables, with the remainder explained by other factors. These findings suggest that improvements in accessibility, facility quality and experience quality can enhance tourist loyalty at the Wonosari Tea Plantation Agrotourism site.
Co-Authors Dona Wahyuning Laily Mirza Andrian Syah