<![CDATA[Purpose – This study aims to develop a business development strategy for Lumpia Moen Moen, a culinary enterprise facing operational and managerial challenges, including unstructured financial records, limited human resources, and a pre-order-based sales system. The research seeks to formulate a strategic business plan to enhance competitiveness and support sustainable business growth. Design/Methodology/Approach – This study employs a descriptive qualitative approach within a business planning framework. Data were collected through interviews and direct observations. The Business Model Canvas (BMC) and TOWS analysis were used to assess the business environment and formulate development strategies. Financial feasibility was evaluated using Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period analyses. Findings – The proposed business development plan includes increasing production capacity, maintaining ready-to-ship product inventory, and strengthening branding and digital marketing through social media. The financial feasibility analysis indicates that the proposed strategy is economically viable, as reflected by a positive NPV, a high IRR, and a relatively short payback period of one year and eight months. These findings suggest that the proposed business plan has strong potential to improve business performance and support sustainable growth. Originality/Value – This study contributes practical insights into business planning for small culinary enterprises by integrating strategic business analysis through the Business Model Canvas and TOWS framework with financial feasibility evaluation. The proposed development strategy provides a practical reference for SMEs seeking to optimize operations, strengthen market presence, and achieve sustainable business expansion.]]>
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