Purpose – This study aims to examine the effects of compensation, workload, and work environment on employee loyalty at Malang Creative Center. The research seeks to identify the extent to which organizational factors influence employee loyalty and provide insights for improving employee retention and commitment. Design/Methodology/Approach – This study employs a quantitative research approach. The population consists of all employees at Malang Creative Center, with 42 respondents selected using a saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis with SPSS (Statistical Product and Service Solution). Findings – The findings indicate that compensation, workload, and work environment significantly influence employee loyalty. Compensation has a positive and significant effect on employee loyalty, while the work environment also has a positive and significant effect. In contrast, workload has a negative and significant effect on employee loyalty, indicating that excessive workload may reduce employees’ loyalty toward the organization. The coefficient of determination shows that compensation, workload, and work environment explain 70.7% of the variance in employee loyalty, while the remaining 29.3% is influenced by other factors outside the study. Originality/Value – This study contributes to human resource management literature by providing empirical evidence regarding the combined influence of compensation, workload, and work environment on employee loyalty in a creative industry context. The findings offer practical implications for organizations in developing compensation systems, managing workloads, and improving workplace environments to strengthen employee loyalty.
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