<![CDATA[This study aims to analyze the communication strategies and techniques applied by Islamic Religious Counselors in strengthening religious moderation in Padangsidimpuan City. The research is grounded in the urgency of mitigating potential social-religious friction through the internalisation of wasathiyah (moderation) values within a multicultural society. Using a qualitative approach with a descriptive method and a phenomenological orientation, data were collected through in-depth interviews, direct observations, and documentation analysis. Data trustworthiness was ensured through triangulation, while inductive analysis encompassed data reduction, data display, and conclusion drawing. Drawing on the Diffusion of Innovations Theory, the findings reveal that counselors implement four primary approaches cultural, educational, dialogic spaces, and role modeling with social engagement—executed through redundancy, persuasive, canalizing, and educative communication techniques. Although faced with obstacles such as cultural resistance to terms and limited facilities, counselors leverage strategic opportunities, notably the establishment of Kampung Moderasi Beragama (Religious Moderation Villages) and synergies with community leaders and the Inter-Religious Harmony Forum (FKUB). The primary impact of this communication strategy is evident in enhanced tolerance (tasamuh), the adoption of consultative approaches (syura) for conflict resolution, and heightened moderate awareness among the populace. Ultimately, this research contributes theoretically and practically by mapping how interpersonal communication techniques transform into community-based conflict resolution mechanisms within distinct sociocultural environments. ]]>
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