<![CDATA[This study examines the inequality of Indonesian batik representation on TikTok through a comparative study of Batik Parang and Batik Lontara. The issue matters because cultural representation in digital media is not always equal, even though every region's culture is equally valuable. Using a qualitative approach with conceptual content analysis, the study examines six purposively selected TikTok videos, focusing on account type, content format, and cultural narrative. Stuart Hall's concept of cultural representation is used to understand how digital media shape the meaning, legitimacy, and position of culture in the public sphere. The findings show that the inequality occurs not only in visibility and narrative depth but also in the actors who produce cultural content. Batik Parang is mostly represented by educational creators, cultural media, and institutions that present it as cultural knowledge, whereas Batik Lontara is mostly represented by small businesses and commercial accounts, so it tends to appear as a cultural commodity. These findings imply that cultural representation in digital space is shaped by the combination of actor types and content distribution structures, not merely by the existence of the culture itself.]]>
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