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All Journal Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Nur Rahmat
Universitas Negeri Jakarta
Religion Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Presentasi Diri Digital Dan Adaptasi Budaya Mahasiswa Perantau Universitas Negeri Jakarta Melalui Instagram Khansa Syifaa; Maulina Larasati Putri; Vera Wijayanti Sutjipto; Marisa Puspita Sary; Sila Nirmala; Nur Rahmat
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 03 (2025): Desember
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.03.4859

Abstract

In today’s interconnected world, social media plays a vital role in how individuals build and display their identities, particularly among Generation Z. This study explores how migrant students employ Instagram’s multiple account features as a means of managing impressions, forming interpersonal connections, and navigating cultural adaptation. Drawing on Erving Goffman’s dramaturgy theory, the research examines frontstage and backstage behaviors within digital environments, highlighting how public and private expressions reflect broader cultural and emotional dynamics. Using a qualitative descriptive approach, data were gathered through in-depth interviews and digital content observation. The findings reveal that while public accounts reflect aspirational self-representations aimed at social validation, private spaces serve as emotional outlets that enable authenticity and interpersonal closeness. This demonstrates how digital platforms function as arenas for cultural negotiation and identity work, underscoring the interpersonal complexities of digital communication.
Representasi Batik Parang dan Batik Lontara di TikTok: Studi Komparatif Ketimpangan Narasi Digital Nur Rahmat; M. Fikri Akbar; Sandy Allifiansyah
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 3 No. 4 (2026): November: Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v3i4.1203

Abstract

This study examines the inequality of Indonesian batik representation on TikTok through a comparative study of Batik Parang and Batik Lontara. The issue matters because cultural representation in digital media is not always equal, even though every region's culture is equally valuable. Using a qualitative approach with conceptual content analysis, the study examines six purposively selected TikTok videos, focusing on account type, content format, and cultural narrative. Stuart Hall's concept of cultural representation is used to understand how digital media shape the meaning, legitimacy, and position of culture in the public sphere. The findings show that the inequality occurs not only in visibility and narrative depth but also in the actors who produce cultural content. Batik Parang is mostly represented by educational creators, cultural media, and institutions that present it as cultural knowledge, whereas Batik Lontara is mostly represented by small businesses and commercial accounts, so it tends to appear as a cultural commodity. These findings imply that cultural representation in digital space is shaped by the combination of actor types and content distribution structures, not merely by the existence of the culture itself.
Co-Authors Khansa Syifaa M. Fikri Akbar Marisa Puspita Sary Putri, Maulina Larasati Sandy Allifiansyah Sila Nirmala SUTJIPTO, VERA WIJAYANTI