CONSUMER LOYALTY IN TERMS OF PRODUCT QUALITY, PRICE PERCEPTION, AND SERVICE QUALITY WEDDING DRESS MAKING TJ COLLECTION IN KLATEN

Ida Aryati Dyah (Faculty of Economics, Surakarta Batik Islamic University)
Erwan Tejo Bintohir (Faculty of Economics, Surakarta Batik Islamic University)
Endah Kristiyani (UNNU Surakarta)

International Journal of Economics, Business and Accounting Research (IJEBAR)
Vol 6 No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022

This research aims to determine consumer loyalty's influence on product quality, price perception, and quality of service at the wedding dress manufacturing company TJ Collection in Klaten. The methodology used in this study with quantitative methods is sampling as many as 100 respondents and using the purpose sampling technique. Data collection techniques used in this study using questionnaires. Analysis tools used with SPSS. The results of this study show that consumer loyalty is influenced both simultaneously and partially by product quality, price perception, and service quality. Keywords: consumer loyalty, product quality, price perception, service quality