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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Endah Kristiyani
UNNU Surakarta
Economics, Econometrics & Finance

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CONSUMER LOYALTY IN TERMS OF PRODUCT QUALITY, PRICE PERCEPTION, AND SERVICE QUALITY WEDDING DRESS MAKING TJ COLLECTION IN KLATEN Ida Aryati Dyah; Erwan Tejo Bintohir; Endah Kristiyani
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6 No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.8796

Abstract

This research aims to determine consumer loyalty's influence on product quality, price perception, and quality of service at the wedding dress manufacturing company TJ Collection in Klaten. The methodology used in this study with quantitative methods is sampling as many as 100 respondents and using the purpose sampling technique. Data collection techniques used in this study using questionnaires. Analysis tools used with SPSS. The results of this study show that consumer loyalty is influenced both simultaneously and partially by product quality, price perception, and service quality. Keywords: consumer loyalty, product quality, price perception, service quality
Co-Authors Erwan Tejo Bintohir Ida Aryati Dyah