<![CDATA[Housing development naming is one example of how languages used in public areas. Housing names do not just show where something is but show who people are, what they value how they see themselves and what their economic goals are. This study looks at how housing developments are named in Garut Regency from the point of view of linguistic landscapes. The research uses a qualitative method. Out of 341 housing development names 30 samples were carefully chosen based on where they're located and how different the language is. The analysis looked for words, grouped names as either language or mixed-language and checked what the names mean and how they connect to local identity, modern ideas and ways to brand places. The results show that 51.0 percent of the names use Indonesian, local languages or special names. Another 27.6 percent mix local language with English. Then 14.4 percent are mostly English. Also, 7.0 percent include Arabic words. So 42.0 percent of the names use English in some way. English words like "Residence" are most common appearing 77 times, which's 22.6 percent. Then "Regency" is 6.7 percent "Green" is 5.6 percent and "Land" is 3.8 percent. Names like Banyumukti Residence and Garut City Residence show how local identity mixes with symbols. These results show that the language used in housing developments in Garut Regency is a place where local identity, the national language, global symbols and business goals meet through ways, to brand places.]]>
Copyrights © 2026
