<![CDATA[Social media content production at SMK Muhammadiyah 5 Kepanjen faces operational inefficiency issues characterized by high waiting times and media team overburden due to a lengthy review bureaucracy. Although the Value Stream Mapping (VSM) method is commonly used in the manufacturing sector, its adaptation to map non-physical workflow waste (information waste) in digital content production within vocational education institutions remains scarce (research gap). Therefore, this study provides novelty and scientific contribution by adapting the Lean Service approach through VSM to redesign the creative industry business process in an educational environment. This research is qualitative, utilizing a case study approach. Data were collected through observation (time study), in-depth interviews, and documentation, validated using technical and source triangulation. The Current State mapping revealed a low Process Cycle Efficiency of 44.74% with a total Lead Time of 406.25 minutes. Fishbone Diagram analysis found that the main bottlenecks stem from the waste of waiting and waste of defect caused by the absence of written preliminary instructions and a centralized review authority. Through the Future State design and the proposed refinement of the Standard Operating Procedure (SOP), which include standardized written briefs and task delegation, the estimated total Lead Time was successfully reduced by 164.5 minutes, projecting a significant PCE increase to 75.18%. Practically, the results of this study can serve as a reference for other schools or institutions in improving the efficiency of their digital content production processes.]]>
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