Analisis Peran Manajemen Sumber Daya Manusia dalam meningkatkan Kompetensi Karyawan pada UMKM Surabi Duren Kang Adyan Cabang Pamulang

Giosanjora . (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)
Mokhamad Syifuddin (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)
Muhammad Sultan Akbar (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)
Ria Aulia (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)

Journal of Business Economics and Management
Vol. 3 No. 2 (2026): Oktober-Desember

This study aims to analyze the role of human resource management in improving employee competencies at Surabi Duren Kang Adyan Pamulang Branch. This study uses a descriptive qualitative approach. Data was collected through interviews with two employees and direct observation of outlet operational activities. Based on employee information and observation results, human resource management practices identified include recruitment through social media, division of tasks according to operational needs, on-the-job training, and direction in the implementation of work. The obstacles identified are related to adjustments to menu changes and the delivery of product information to customers. Continuous training and periodic evaluation are presented as recommendations by researchers to support the improvement of technical skills, communication, and employee adaptation.