<![CDATA[Medical Check-Up (MCU) services are essential preventive services for early disease detection and public health maintenance. This study aims to analyze the effectiveness of digital promotion on the number of MCU visits at Dr. M. Djamil General Hospital, Padang. The study employed a mixed methods approach with an explanatory sequential design. Quantitative data were obtained from the number of MCU patient visits from 2023–2025 and from questionnaires collected from 30 independent MCU patients selected using a purposive sampling technique. Qualitative data were obtained through analysis of comments and testimonials on the hospital's official social media platforms. Data analysis was performed using the Wilcoxon test, Spearman correlation, descriptive statistics, and thematic analysis.The results showed that the number of MCU patient visits increased from 1,634 in 2023 to 11,076 in 2025 after intensive digital promotion. The Wilcoxon test showed a significant difference (p=0.002). However, the Spearman correlation showed that the relationship between the number of digital promotional activities and the number of patient visits was not statistically significant (p=0.148; r=0.444). The questionnaire results showed that digital promotion positively contributed to patient visit decisions, with an overall average score of 3.67. External factors supporting the effectiveness of digital promotion include service quality, staff friendliness, and ease of access. Thus, digital promotion contributes to increasing MCU visits, but its success is also influenced by service factors and hospital service characteristics.]]>
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