<![CDATA[This study examines the concept of tazyīn in the Qur'an, focusing on its relationship to human attraction and evaluation of an object. The study is based on the observation that the Qur'anic use of tazyīn does not indicate a uniform relationship between the process of adornment and the value of an object. This research employs a library-based approach, using Qur'anic verses related to tazyīn and exegetical works from different periods as its primary sources. The analysis is interpretive and comparative, focusing on the exegetical readings of Q.S. Āli ʿImrān [3]:14, Fāṭir [35]:8, and al-Ḥujurāt [49]:7. The findings indicate that tazyīn may be associated with the formation of attraction toward an object, a change in the way an object is perceived, and the strengthening of affection toward an object that is positively valued. Q.S. Āli ʿImrān [3]:14 illustrates the relationship between tazyīn and human attraction to shahawāt, while Q.S. Fāṭir [35]:8 describes a situation in which a wrongful act is perceived as good by its perpetrator. Q.S. al-Ḥujurāt [49]:7, meanwhile, presents faith as something made beloved and adorned within the hearts of believers. These comparisons indicate that tazyīn is not inherently negative; its evaluative direction depends on the object and the context in which it occurs. In this study, value perception is used as an analytical category for understanding the relationship between tazyīn, attraction, and human evaluation from a Qur'anic perspective.]]>
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