NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Vol. 6 No. 4 (2026): November: NUSANTARA Jurnal Pengabdian Kepada Masyarakat

Pelatihan Peningkatan Kinerja Media Sosial, Website dan Penjualan Shofi Cookies Terintegrasi ERP Odoo

Shabrina Teruri (Universitas Trisakti)
Syandra Sari (Universitas Trisakti)
Dedy Sugiarto (Universitas Trisakti)
Ratna Shofiati (Universitas Trisakti)
Anung B Ariwibowo (Universitas Trisakti)
Muhamad Ichsan Gunawan (Universitas Trisakti)
Faiz Kumara (Universitas Trisakti)
Nicholas Saputra (Universitas Trisakti)
Monica Sicilia Simanjuntak (Universitas Trisakti)
Nadhira Anindita Ralena (Universitas Trisakti)



Article Info

Publish Date
01 Nov 2026

Abstract

This community service program aimed to strengthen Shofi Cookies’ digital business capability through integrated implementation and training of Odoo ERP for social media, website/e-commerce, and sales. The activity was conducted in Rawamangun, East Jakarta, on 24 July 2026 through five stages: needs analysis, Odoo setup and configuration, hands-on workshop, usage assistance, and user evaluation. The learning scope covered Social Marketing, Website, Sales, Accounting, Inventory, and Manufacturing. Training demonstrated centralized social-media interaction, scheduled posting, responsive website editing, online ordering, sales-order flow, invoicing, stock visibility, and production support. The activity produced an Odoo-based e-commerce website and an integrated workflow connecting marketing, transactions, and operational records. Evaluation showed all responses across thirteen indicators were in the good or very good categories; eight indicators received 100% very good ratings, including overall satisfaction, material suitability, facilitator competence, interactivity, assistance, and overall activity satisfaction. The program therefore established an operational digital foundation and partner readiness, while long-term business impact requires follow-up measurement using sales, engagement, and operational indicators.

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Journal Info

Abbrev

nusantara

Publisher

Subject

Social Sciences

Description

NUSANTARA: Jurnal Pengabdian Kepada Masyarakat, adalah jurnal yang menerbitkan artikel-artikel penelitian sebagai hasil pengabdian masyarakat. Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal NUSANTARA terbit 1 tahun 4 ...