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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Anung B Ariwibowo
Universitas Trisakti
Social Sciences

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Pelatihan Peningkatan Kinerja Media Sosial, Website dan Penjualan Shofi Cookies Terintegrasi ERP Odoo Shabrina Teruri; Syandra Sari; Dedy Sugiarto; Ratna Shofiati; Anung B Ariwibowo; Muhamad Ichsan Gunawan; Faiz Kumara; Nicholas Saputra; Monica Sicilia Simanjuntak; Nadhira Anindita Ralena
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 4 (2026): November: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i4.10584

Abstract

This community service program aimed to strengthen Shofi Cookies’ digital business capability through integrated implementation and training of Odoo ERP for social media, website/e-commerce, and sales. The activity was conducted in Rawamangun, East Jakarta, on 24 July 2026 through five stages: needs analysis, Odoo setup and configuration, hands-on workshop, usage assistance, and user evaluation. The learning scope covered Social Marketing, Website, Sales, Accounting, Inventory, and Manufacturing. Training demonstrated centralized social-media interaction, scheduled posting, responsive website editing, online ordering, sales-order flow, invoicing, stock visibility, and production support. The activity produced an Odoo-based e-commerce website and an integrated workflow connecting marketing, transactions, and operational records. Evaluation showed all responses across thirteen indicators were in the good or very good categories; eight indicators received 100% very good ratings, including overall satisfaction, material suitability, facilitator competence, interactivity, assistance, and overall activity satisfaction. The program therefore established an operational digital foundation and partner readiness, while long-term business impact requires follow-up measurement using sales, engagement, and operational indicators.
Co-Authors Dedy Sugiarto Faiz Kumara Monica Sicilia Simanjuntak Muhamad Ichsan Gunawan Nadhira Anindita Ralena Nicholas Saputra Ratna Shofiati Sari, Syandra Shabrina Teruri