IDENTIFIKASI PRODUK DAN SOSIALISASI PENGELOLAAN MEDIA SOSIAL USAHA KULINER SEBAGAI UPAYA PENINGKATAN BRANDING UMKM DESA RANCAKALONG, KABUPATEN SUMEDANG

Saefullah, Nurul
Darmayanti, Nani
Tri Handayani, Vincentia
Wagiati
Yulianingsih, Yuyum
Ardelia, Sarah
Rahmaadzani, Naila

Midang
Vol 4 No 3 (2026): Midang, Oktober 2026

Rancakalong Village in Sumedang Regency has great potential in food resources because the area is dominated by agricultural land, especially sweet potatoes and cassava. However, the local food products produced by villagers through UMKM products are generally still marketed in a simple way and do not yet have a strong product identity. The aim of this community service activity is to identify various local food products that have the potential to be developed as the village's flagship products and to conduct socialization on managing culinary MSME social media for branding and marketing strengthening. The mapping results and interviews with village officials, youth organizations, and UMKM activists managed to gather 7 top village products, but these products still have similarities with those in other villages. Meanwhile, social media outreach has been carried out with the presence of Bokis Soreang partners, who explained in detail how to manage culinary social media like Bokis Soreang does.